2013’s complex social media landscape in one chart

  • Conversation Prism

The social media landscape seems to change daily with new social networks and tools emerging, and old ones falling by the wayside. When the conversation prism was introduced in 2008, there were 22 social media categories, each with just a handful of brands. Five years and four versions later, this years conversation prism outlines a dynamic social media environment that is always changing.

The conversation prism (which is available as a free download here, is a data visualization that illustrates the array of social media choices available to marketers. Different channels are classified by their function to the user (i.e. “photos,” “music” and “social curation.”

Conversation Prism
Conversation Prism