A.1. Steak Sauce is Making New Friends on Social Media
Breaking up is hard to do, and it’s even harder when you go as naturally together as steak and A.1. But not all change is a bad thing.
After nearly 50 years, A.1. is removing the “steak” from its name in order to include all the other delicious food pairings that the savory sauce can accompany. After years listening to customers’ stories of their sauce’s love affairs with various other dishes, A.1. Sauce is embracing all foodies with its “For Almost Everything. Almost.” campaign, which imagines the conscious uncoupling occurring on Facebook.
A.1. may not be going steady with steak anymore, but that doesn’t mean that they don’t love each other just the same. Sometimes you just can’t tie a good condiment down.