Canada’s Anti-Spam Law Coming Into Effect in 2014
It’s been years in the making, but Canada’s anti-Spam law (Bill C-28) is finally coming into effect this year. After 3 years in the making, the law will come into effect July 1, 2014 is widely known as The Personal Information Protection and Electronic Documents Act.
Previously, Canada was the only G8 nation without an anti-spam law.
The law outlines tough new penalties, as well as sets out some aggressive standards for how companies can use people’s personal information for marketing purposes.
The law outlines what is and is not allowed when sending commercial electronic messages. A term that can be applied to both email marketing, and junk spam messages. Once in force, Canada’s anti-spam law will set out the rules regarding consent with respect to commercial electronic messages. While the law is aimed at punishing the worst offenders, small to large business who send email marketing will need to take notice.
While the law will affect the most aggressive of spammers, it will also affect companies which currently have lax, or no email guidelines in place. It will require companies (even small businesses) to keep healthier email lists. Says the canadian anti-span service ZeroSpam, “Canadian businesses should revise their emailing lists and make sure that consent to receive commercial email was given or that a business relation exists with recipients. This will drastically reduce the size of many lists, but probably in favour of better qualified and more receptive contacts.”
It is expected that many more small businesses will outsource their email marketing in order to ensure that they are following healthy email marketing and sending guidelines.
To find out more about what this law means for you or your small business, read the Canadian Governments FAQ on the law here.