Canada’s National Retailer

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In a new marketing campaign, Canadian Tire is encouraging Canadians to get out and play. The national Retailer has launched it’s nationwide campaign that is encouraging kids to get out there and play, using the slogan, “We all play for Canada”.

The new program has been in the works since early this year when Canadian Tire announced an eight-year sponsorship agreement with the Canadian Olympic Committee and partnerships with six other amateur sport groups including the Canadian Soccer Association, Hockey Canada, Alpine Canada Alpin and Canada Snowboard.

You can find out more about the campaign at http://weallplayforcanada.ca/