The most difficult part of creating a content strategy might just be sticking to it. We have all been there. You’ve done all the research and created a solid plan for what you want to share with your audience, except when it comes to executing and creating your content calendar, you keep hesitating. If you’re […]...
Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. If you can’t answer this question, you are in trouble. Defining a USP is important because it’s the reason you’re in business. Your business exists for a reason. No […]...
- February 10, 2017
- advertising, Campaigns, Content Marketing, Creative, Marketing, Uncategorized
- Best Commercials, Best Commercials 2017, Best Super Bowl Commercials, Funny Super Bowl Commercials, Super Bowl 2017, Super Bowl Commercials
Whether it pulls at your heart strings, brings a tear to your eye, makes you do your ugly laugh or sing a jingle in the kitchen while making pancakes, a good commercial will hit you and you won’t even know it. Commercials can be extremely relatable, it’s no surprise, especially when it comes to super […]...
In today’s world of marketing and advertising we hear the terms Generation X, Generation Y and Millennials thrown around a lot. As the young and upcoming generations, they tend to make up a majority of consumers and ultimately are the focus of many campaigns and marketing efforts. It makes sense to market to the next […]...
We’ve gathered up some of our favourite award winning B2B campaigns from this year for you to take a look at. 2016 was full of new ideas and new approaches to traditional marketing campaigns. Check them out below and let us know what you think! Xerox Work can work better Xerox took a huge […]...
- December 1, 2016
- Content Marketing, Facebook, Google, Infographic, LinkedIn, Marketing, Networking Event, Social Media, Strategies
- 4 tips to be seen online, blog, budget, community, engage, few dollars, fluidity, Infographic, likes, minimum sales, monitor comments, new stats, paid ads, product, recycle, reduce, reuse, ROI, services, testing, video
It’s not enough to just be online, it’s important that you are seen. So what are the best ways to ensure your ideal customers see you? Here’s our top 4 tips. Reuse, Reduce, Recycle You have already posted great content on your blog. You’ve taken the time and energy and shared some of your top […]...
- October 31, 2016
- B2B, Branding, Campaigns, Content Marketing, Creative, Entrepreneurship, Infographic, LinkedIn, Marketing, SEO, Social Media, Strategies, Website Design
- 2017 planning, b2b, bing, blogs, content, google, info graphics presenence, media profile, search engines, seo, social media, Updates, videos, website, yahoo
With 2017 planning just around the corner, it’s important to think about a few ways you can boost your B2B marketing efforts. Here are just a few of our favourite tricks. We’ll have more tips for you in our blog next month as well. Website If you don’t have a website, you need one. This […]...
- September 30, 2016
- advertising, B2B, Branding, Content Marketing, Creative, LinkedIn, Marketing, Productivity, Social Media, Strategies, Uncategorized, Webinar
- advertising, b2b, b2b social, Content Marketing, content-marketing, ladder-up, ladder-up-marketing-vancouver, ROI social media, strategies
Business to business marketing is important. After all, where would other businesses be without your service? But how do B2B brands get noticed in an online world full of B2C clutter? Simple. Here are our top tips for sharing your brand online. LinkedIn When it comes to sharing your brand on social media, LinkedIn […]...
- September 15, 2016
- B2B, Content Marketing, LinkedIn, Marketing, SEO, Social Media, Social Media Set Up, technology
- b2b, b2b social, b2b-vancouver, Content Marketing, content-marketing, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderupinc, LinkedIn, ROI social media, search-engine-marketing-vancouver, seo-vancouver, social media, social-media-management, social-media-management-vancouver, social-media-small-business, social-media-vancouver
With time at a premium we understand that no B2B marketer wants to add another social media platform and strategy to their to-do list. That being said, you should bump LinkedIn up that list – perhaps ahead of some other platforms based on your target market. Why? 80% of B2B leads were generated through LinkedIn […]...
- July 22, 2016
- B2B, B2C, Industrial, Marketing, Research, Strategies
- b2b, b2b social, b2b-vancouver, brand, content-marketing, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, ladderupinc, marketing-vancouver
There are times when it seems that B2B customer relationships are the ultimate closest-knit. A great B2B sales person knows their clients intimately and researches potential clients constantly. It conjures up images of meetings where needs are discussed and generational relationships are formed. For many companies this holds true. Unfortunately, sa...