Email Marketing: Think Mobile First
While it still may be annoying or impractical to write emails on your mobile phone, a new study from the US Consumer Device Preference Report shows that 65% of all emails are opened first on mobile devices.
That’s an increase from 2013 numbers, and shows a strong trend towards more and more people reading their email on mobile. This is great news for marketers, because as more and more people are reading email on the go, there is a higher chance that marketers will reach them. This shift is giving email marketers the opportunity to reach customers any where and any time on their mobile devices.
“This quarter’s report shows that we are in the midst of a mobile takeover,” said Movable Ink cofounder and CEO Vivek Sharma in a statement on the news.
“In the new year, we expect marketers to continue to place high priority on mobile optimization, which will allow them to better engage consumers who are on-the-go with relevant, real-time offers.”