Facebook Launches its Newest Product – Canvas
“Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products.”
With Canvas, you have complete creative control to achieve any objective like telling your brand story, promoting a new movie and showcasing your products.
You can easily build your Canvas using a combination of videos, still images and call-to-action buttons. Users can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail.
The ads look the same as regular ads while on your News Feed, but when you click through, the full experience loads quickly (10 times faster than the standard mobile web) to your entire screen. Canvas was built to bring your content to life in a fast-loading and seamless experience. You can return to your News Feed by clicking on the ‘X’ on the top-left corner.
Test users have responded positively so far: users spend an average of 31 seconds per ad, and over 70 seconds for the best ones, which sounds like a lot for an ad. Overall 53 percent of users view more than half of the canvas.
The best part is the ads are easy to make. They’re built with a real-time live preview, and no coding or design skills are necessary, however the ads only work on Android and iOS.
Canvas is currently available to any advertisers using Facebook’s Power Editor tool. Try it out at canvas.facebook.com.