Food for Thought

  • shoes

shoesWhen you buy a new pair of shoes, is it better to keep them shiny and new, or let them get a few scuffs? I’d rather let mine get a few scuffs as opposed to spending every day avoiding puddles.

Now let’s think about your brand. Would you rather show the world your shoes, scuffs and all? Or shine them up real nice so we can’t see what’s underneath all that polish?

I’d rather see the real thing.

Your brand is kind of like your shoes.¬†When your audience knows and understands your brand and what you’re all about through great marketing, it’s unlikely that a few scuffs are going to change their opinion of you. So show people the real thing, and a few scuffs here and there won’t matter.