Get Google Reviews by Providing Customers a Direct Link

  • google-reviews-ladder-up-marketing

Your customers are using search to find your business and having a positive online reputation is a necessity. Having a My Business account with Google can help increase brand perception if you optimize your listing with great reviews. You’ll also benefit from an increase in search rank.

Nearly 70% of all internet searches are done through Google and when a potential customer searches for your business with Google, the average rating of your ratings on Google Business are displayed on the results page with a link for the searcher to read all of your Google Business reviews.

While we all know we should be asking for testimonials and don’t always get around to the task, reviews have a direct link to consumer behavior and purchasing so it’s time to bump this up on the “to do” list.

Depending on your business there are optimal times to ask for testimonial. Believe it or not, it’s usually best to ask right after a contract is signed or a sale is made, BEFORE the project/product is completed/shipped. However asking after the sale is complete is most popular and many CRM, ERP and ecommerce software have the capabilities to send an automatically generated email once the status is shipped or completed.

We suggest sending this email with a direct link to your Google Review page. This means no searching, frustration or abandonment of the review mid-process.


Where to find a direct link to Google Business review box for desktop/laptop browsers?

The direct link is a very useful and simple process. Simply add ?hl=en&review=1 at the end of your Google+ page URL.

This can be used with any URL that directs to your Google+ page. Examples:


This method will work whether or not you have a custom URL for your business’s Google+ page.

Unfortunately, it’s not this easy for mobile devices.


Where to find the direct link to Google Business review on mobile devices.

It is unfortunate that Google features do not function the same across all devices, but here is a cheat, or email us and we can help.

  • Visit Google Maps –
  • Search for your business name
  • Click the map marker of your business
  • Click on the gear icon at the bottom right
  • Now, select “Share or Embed Map”
  • In the “Share Link” tab, you will find a link to your Google Business on Google Maps
  • I recommend grabbing the “Short URL,” instead of the full-length URL


This URL works best if the customer has the Google Maps app installed on their phone/tablet. (You’d think they’d make this easier!)

On an Android device, when the link is clicked, the user has the option to open the link in Google Chrome or with the Google Maps app. It is possible for a customer to leave a review from the mobile browser on Android, but it takes some looking to find it.

  • Left – Popup to choose Google Chrome or Google Maps to open the link on Android
  • Center – Web Works of Kansas City on Google Maps Android app
  • Right – Scroll down, this is where the customer can leave a review


On iPhone/iOS, the only way for the user to leave a review is through the Google Maps app. There is no way to leave a review through the Safari browser, and to top it off, Google Maps is not a pre-installed app on iOS.

  • Left – On iPhone, the link will open in Safari, then give the user the option to use Google Maps, if it is installed.
  • Center – If Google Maps is not installed, the link will simply load in Safari. You can click to “See reviews”
  • Right – Scroll down, there is not an option to leave a review.


Another important note is a customer/client must have a Google account to write a review. Ugh..  one step closer to world domination Google, well done.

If you don’t have a Google account or business account (you can’t have one without the other) and need help, we can walk you through it or set it up for you, email or call us. We can also integrate Google Analytics and Webmaster Tools into your website at the same time.