How To Maximize Your Social Media ROI With Facebook Ads
Back in 2012 as Facebook was facing an IPO, they were stuck with a little problem on how to make money. Since their IPO in 2012, Facebook has seriously stepped up it’s Ad game. Facebook advertising went from a questionably effective tool, to now being one of the most effective ways to gain ROI on social media. The problem is, most people don’t know how it works, or don’t know the full potential that smart Facebook advertising can bring to your business.
First, we will look at a video (made in 2012 in the dark days of Facebook advertising) that outlines how the ads were not the most effective back then.
The Video may have had some truths to it, but that was back in 2012. Since then, Facebook has made some serious changes, including the introduction of Power Editor to Facebook Ads.
This article from Jon Loomer explains a detailed breakdown of what is wrong with this video, and why Facebook ads work.
So what are the takeaways?
– Be strategic in who and where you target your ads
– Use the power editor. This is Facebook’s most powerful advertising tool
– Target your email list with Custom Audiences and targeting your website visitors with Website Custom Audiences