Is it Time for an Update?

  • old-fare-website

Keeping your website new and fresh is essential to keep current and look creditable. It is also an crucial part of search engine optimization. Changes to the design of a website can have a profound impact on a customers perception. As an example:

Recently we were contracted by Fare Logistics to update their website. Being a manufacturer of transit technology, they wanted to ensure the new website design would present them as a leader in their industry. Their client base is rather small and expectations are high for support and quality.

In the new design we prominently display their 24×7 support and engaged the audience with bold images of their products. Although there was no budget for new images, we worked some photoshop magic and were able to reuse the images from the old site. The content was updated and optimized. As well, the navigation menus were adjusted to more easily find their list of products. An outdated calendar was replaced with an up-to-date one and a news page was added to inform customers of their upcoming events with the ability for customers to subscribe to the RSS feeds.

In addition to the website, we also created their Facebook and Twitter pages and included links on the new website.

Check out the before and after…