Let’s Talk Social
You’ve already heard of social media, maybe you even use some platforms yourself. Facebook, Twitter, Pinterest, Linked In… There are many different types of social media and they all have their purpose but have you found its purpose for your business?
A lot of people think that because they own a small business, or because they don’t target mass consumer markets that social media isn’t important or effective, but the truth is they’re wrong.
Let me share a little something with you: In my lifetime, I’ve seen more evolution than my grandparents did. I watched big brands like Coca Cola go from running huge print campaigns bi-weekly to not even bothering to run anything more than a few print campaigns a year, if that. They’ve all made the switch to online media, and that includes social media.
If you’re reading this, your business likely isn’t a big brand like Coke, Pepsi or Starbucks, but there are 4 extremely valuable things that leveraging the power of social media can provide your business that are second to none.
- Immediate customer service – Picking up the phone is becoming a thing of the past for many consumers. If a customer can just as easily message or tweet you about the issue they’re having with a product, an order, a question about your services or a complaint or compliment about your business, they’ll turn to the keyboard, not the keypad.
- Free Advertising – It costs nothing to set up a Facebook page, twitter account or a Google Plus account, but the amount of people you can reach with your posts is astronomical. Imagine this: If you have 1,000 followers on twitter, and an average of 1% retweets you, you have the opportunity to reach about 10,000 people.
- Conversation Information – This is a little concept I realized when I was working on one of the biggest social media accounts I’ve ever handled in my career. The information that people give you about your products or service via social media is so candid and real, that it’s the most valuable way to tell if you’re doing a good job. By listening? to what people are saying about your business online, you gain extremely valuable customer feedback that may be hard to get otherwise.
- Business Development Opportunities – With a little elbow grease (or mouse/keyboard grease, if you will), drumming up some business via social media is all about a dedicated strategy and the ability to see an opportunity.
Social is the new wave of communication. The newest generation to populate our workforce and become our new consumer market is all very well versed in social. They know what’s what online, and it’s time you did too. Don’t leave your reputation to chance, get in touch with us today. Find out how we can help your business leverage the power of social media to increase customer loyalty, generate new business and make customer service much easier.