In a recent blog post, Facebook announced that public conversations will now be coming to Facebook. In other words, you can now use hashtags on Facebook. Here is the press release from Facebook’s Greg Lindley: Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them.
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Email marketing is a great way to build loyalty, trust, and brand awareness. Done right, an it can improve your brand’s reputation across the board. Done wrong, and you can lose valuable brand ambassadors. Here are a few ways to improve your email marketing campaign. 1. Are you making it past the junk folder? - Many
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We all remember being a kid and having a teacher tell us that it’s important to have a good reputation. Well in marketing, a good reputation is more than just important, it’s everything. Each year Marketing Magazine partners with Leger to produce a survey of hundreds of Canadian brands to produce a list of who
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Earlier in the week we were talking about SEO and SEM strategies that can help you increase the visibility of your website. This week we’d like to take it a layer deeper, and start explaining how these strategies can help tie in with an Ad campaign to take your marketing strategy to the next level.
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It seems that we hear a lot of fancy terms and buzzwords these days. Clients may hear over and over again that things like SEO and SEM are important, but they may not even know what that means. While we agree that search engine optimization is important, we also believe that the client should have
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It seems like SEO strategies are always changing, and every day people are fighting the good SEO fight to make their page appear closer to the top of Google search results. While some SEO strategies come and go, there are a few that are here to stay. Stick by these SEO guidelines with all of
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We all know that we may not appear to people as we think we do. In a series of videos, Dove Canada is showing just how much different we think we look than we actually do. In a compelling social experiment, Dove has brought mom and daughters together over Google+, and asked them to describe
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Facebook advertising is one of the most powerful tools available to marketers and advertisers. The problem is, most marketers are only aware of the most basic advertising tools on Facebook, such as promoted posts or the self-serve ad-tool. The truth is, Facebook is able to offer deep data and targeting information that allow marketers to
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There’s nothing like a little bit of healthy competition. It can motivate you to work harder, and also serve as a benchmark for where you’re at. Of course in any customer facing role, you want your clients to be at the forefront of your efforts, however understanding your competition can often lead you to come
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Every year Canadian Business releases its survey of the top Canadian and International brands as ranked by Canadians. Based on seven different criteria such as products, innovation, services, leadership, citizenship, performance, governance, and workplace, the survey shows us which brands Canadians feel most strongly about. This years survey ranked 100 multinational brands, and of those one
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