Pinterest Adds Web Analytics
With record traffic and widespread appeal, Pinterest has quickly grown into one of the web’s most popular photo-sharing sites. With such significant growth in a short amount of time, the website has staked itself out some serious territory on the social web.
In a move to monetize it’s huge amount of traffic and gain better insights into it’s demographic, Pinterest has launched Pinterest Web Analytics. Pinterest will now allow users and major brands alike to track data in order to better understand how users are sharing their content.
In a recent blog post, Pinterest announced that “If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest.” This move is considered a huge move for brands using the social sharing site, as it is estimated that Pinterest has a broad user base among online shoppers with a disposable income. Up until now, brands have struggled with ways to make money on the ad-free service.
In the website’s relatively short three year lifespan, it has become a sort of online “window-shopping” service, and retailers have taken notice. It helps people find the products that they really like, and even encourages them to be a little impulsive – a blessing for online retailers. Pins and re-pins have always spread virally on the ad-free site, and because of this, retailers have struggled with ways to monetize their traffic. Pinterest web analytics is going to give brands a new in-depth way to gain insights on who’s pinning their content.
While Pinterest has taken a slow and deliberate approach to integrating with analytics, Wired has noted that these analytics are the first step before the social site ask advertisers to pull out their wallets, and pay for ads.