- February 17, 2015
- B2B, Marketing
- advertising, b2b, b2b social, b2b-marketing, b2b-vancouver, branding, business, Content Marketing, customer, customer engagement, engagement, facebook, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, ladderupinc, marketing, media, small business, social, social media, social-media-management, social-media-management-vancouver, social-media-small-business, social-media-vancouver, vancouver
The power of social media offers a huge opportunity for B2B marketers to reach their clients. Studies show that we are still influenced most by our peers at work, making buying and marketing decisions heavily influenced by what one’s peers or coworkers are saying online. This means that social channels where we interact with our […]...
- March 21, 2013
- B2B, Campaigns, Creative, Marketing
- b2b-marketing, b2b-marketing-vancouver, b2b-vancouver, ladder-up, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, marketing-vancouver, research, search-engine-marketing, search-engine-marketing-vancouver, seo
When you visit a website, that behaviour is tracked by search engines which results in targeted advertising. When you visit a website and leave without a conversion (meaning you did not buy or engage beyond simply viewing the site) then you will see ads which are re-targeted to you. This form of online advertising […]...