Blogging is an online equalizer. Given enough time and the right words (SEO), blogging can take a small business and put them ahead of their competitors in web searches – which is great when advertising and marketing dollars are far from equal. But, the biggest...
Did you know that in todays world, putting content at the heart of your communication strategy means success. Content marketing has become well- established technique used by both B2B AND B2C marketers. How can YOU stand out from all the noise? Content marketing is...
Here is a list of my favorite digital and social media marketing quotes: 1. “Social Media is about sociology and psychology more than technology.” – Brain Solis 2. “We have technology, finally, that for the first time in human history allows people to really maintain...
What are the primary uses of social media for business? Customer engagement and earned media are. By providing high quality content that is easily shareable, companies can build large active audiences on social media. Over 900 social media users were surveyed...
The power of social media offers a huge opportunity for B2B marketers to reach their clients. Studies show that we are still influenced most by our peers at work, making buying and marketing decisions heavily influenced by what one’s peers or coworkers are...