- February 19, 2014
- Social Media, Strategies
- advertising, b2b, b2b-vancouver, brand, branding, business, content-marketing, creative, identity, ladder, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, ladderupinc, love, marketing, marketing-vancouver, media, people, ROI, search-engine-marketing-vancouver, social, social media, vancouver
“People don’t buy things for logical reasons,” Zig Ziglar once famously said. “They buy for emotional reasons.” Which means: In order to gain customers — and keep them for life — you’ve got to do more than introduce them to your brand, business, or product. You’ve got to make them fall in love with it. ...
- January 21, 2014
- Branding, Website Design
- advertising, brand, branding, business, content-creation, content-marketing, design, facebook, identity, inc, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, ladderupinc, marketing, marketing-vancouver, pharmaseek, ROI social media, seo, social, social media, web-design
Since 1995, PharmaSeek has partnered with Sponsors and CROs to identify clinical research sites for clinical trials. What initially began as a group of twelve Midwestern research sites has blossomed into a network of about 250 investigative research sites located throughout the United States, Canada, and Puerto Rico. Included in their network are...
- October 1, 2013
- advertising, Articles, Creative, technology
- apple, brand, branding, brands, business, campaign, case-study, coca-cola, content-marketing, identity, ladder, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, ladderupinc, marketing, ROI social media, search-engine-marketing-vancouver, social-media-management-vancouver, worlds-top-brands
Every year Interbrand releases a study of the world’s top brands, and for the first time in 13 years, someone has knocked Coca-Cola off the top spot. And who other than the iPhone giant Apple could do it, with an estimated brand value of $98 Billion. The overturning of the top dog in brand value […]...
- September 13, 2013
- Branding, Case Study, Creative, Marketing, SEM, SEO, Social Media
- baking, branding, business, confections, content-marketing, cookies, cooking, creative, facebook, identity, kitchen, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, marketing, search-engine-marketing-vancouver, social media, social-media-management, social-media-management-vancouver, social-media-small-business, strategies, strategy, sugar, sweet, vancouver, website-design
Every once in a while we like to reflect on the work that we’ve done. Each project we work on is different, and requires subtle nuances to reflect the brands that we work with. In a previous case study, we looked at Sugar Cookies and Confections, and the overall brand strategy that we developed with […]...
- September 5, 2013
- Branding, Creative, Marketing
- brand, branding, content-marketing-vancouver, creative, identity, ladder, ladderup, ladderupinc, marketing, marketing-vancouver, search-engine-marketing-vancouver, vancouver
When you buy a new pair of shoes, is it better to keep them shiny and new, or let them get a few scuffs? I’d rather let mine get a few scuffs as opposed to spending every day avoiding puddles. Now let’s think about your brand. Would you rather show the world your shoes, scuffs […]...