- June 23, 2014
- advertising, anti-spam, business, CAN-SPAM, canada, CASL, content-marketing, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladderupinc, legislation, marketing, search-engine-marketing-vancouver, spam, Spam Act
Approaching July 1 when the first aspects of the law come into effect, companies have been taking advantage of their last days in which unsolicited e-mails are permitted to ask customers, prospective customers, recipients of newsletters, and others for consent to contact them in the future. But it’s more than just a last-minute administrative hea...
- February 28, 2014
- advertising, anti-spam, b2b, b2b-vancouver, branding, business, canada, canada-spam, content-marketing, email, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, ladderup-marketing, ladderupinc, legislation, marketing, marketing-vancouver, search-engine-marketing-vancouver, social-media-small-business, spam, vancouver, victoria
While the Canadian federal government’s anti-spam legislation is not yet in force, many businesses are starting to prepare for compliance. The law is broad; it applies to any electronic message that is sent, routed, or retrieved using a computer system in Canada, and the penalties for non-compliance are steep. Virtually every person and busin...