- March 11, 2014
- Marketing, SEO, Social Media
- advertising, b2b-vancouver, branding, business, content-marketing, data, facebook, google, ladder, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, ladderupinc, listening, marketing, marketing-vancouver, media, ROI social media, search-engine-marketing-vancouver, social, social media, social-data, social-listening, social-media-small-business
Originally published by Marketing’s Russ Martin. Follow him on Twitter @russless and @Marketing_Mag For all the insights social media data offers, there’s still plenty it can’t tell you. And if marketers fail to set social data in context, it can actually send them in the wrong direction, according to Alexandra Samuel, vice-president of s...