With time at a premium we understand that no B2B marketer wants to add another social media platform and strategy to their to-do list. That being said, you should bump LinkedIn up that list – perhaps ahead of some other platforms based on your target market....
Anyone who has ever sent an email and waited for a reply, click-through or phone call as a result knows that strong subject lines are essential. But how the heck do we determine what’s a great subject line, versus a so-so subject line, or an awful subject line?...
The power of social media offers a huge opportunity for B2B marketers to reach their clients. Studies show that we are still influenced most by our peers at work, making buying and marketing decisions heavily influenced by what one’s peers or coworkers are...