Marketers will continue to become more strategic. Companies — especially those expanding their use of influencer campaigns — are reevaluating their resources. Many brands that have relied solely on internal staff are beginning to access outside agencies for help with strategic planning, finding and managing niche influencers, running hi...
- February 12, 2015
- Content Marketing, SEO
- advertising, b2b, b2b social, b2b-vancouver, brand, branded-content, branding, business, content, Content Marketing, content-creation, content-marketing-vancouver, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, marketing, marketing-vancouver, social media, social-media-small-business, strategy
Every year around this time, Content Marketing Institute and MarketingProfs release a report that covers the trends we saw in content marketing the year before. From effective strategies used by North America’s top content marketers, to the valuable data they use to analyze their success, here we can have a look at some of the stats [&hellip...
- March 19, 2014
- Content Marketing, Social Media
- advertising, b2b-vancouver, brand, branding, business, content-marketing, design, designs, facebook, google, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, ladderupinc, logo, marketers, marketing, marketing-vancouver, media, pages, ROI social media, search-engine-marketing-vancouver, selling, seo, seo-vancouver, small business, social, social media, social-media-management, social-media-management-vancouver, social-media-small-business, social-media-vancouver, strategies, strategy, update, Van, vancouver, website-design
Facebook this week is beginning to roll out a new look for pages that they are promising to be more streamlined. Facebook says the changes will make it easier for people to find the information they want, and for page admins to find the tools that they use the most. The key features of the […]...
- January 29, 2014
- advertising, automation, b2b, brand, branding, content-marketing, email, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, ladderupinc, marketing, marketing-vancouver, ROI social media, search-engine-marketing-vancouver, social-media-small-business, strategy
While it still may be annoying or impractical to write emails on your mobile phone, a new study from the US Consumer Device Preference Report shows that 65% of all emails are opened first on mobile devices. That’s an increase from 2013 numbers, and shows a strong trend towards more and more people reading their […]...
- October 15, 2013
- Articles, B2B, Branding, Case Study, SEO, Social Media
- b2b, brand, branding, brands, building-social, business, consumers, content, content-marketing, creative-branding, google, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-vancouver, marketing, marketing-plan, media, organizing, plan, presence, social, social media, social-business, social-era, social-marketing-plan, social-strategy, strategy, tech, vancouver, wildfire
If there’s one thing we’ve learned about successful social businesses, It’s that reputation is everything. While a great social media strategy may help you to say certain things about your brand, it also allows your consumers to say a lot more about your brand. And what people are saying about your brand is of course, […]...
- September 13, 2013
- Branding, Case Study, Creative, Marketing, SEM, SEO, Social Media
- baking, branding, business, confections, content-marketing, cookies, cooking, creative, facebook, identity, kitchen, ladder-up, ladder-up-inc, ladder-up-marketing-vancouver, ladder-up-van, ladder-up-vancouver, ladderup, marketing, search-engine-marketing-vancouver, social media, social-media-management, social-media-management-vancouver, social-media-small-business, strategies, strategy, sugar, sweet, vancouver, website-design
Every once in a while we like to reflect on the work that we’ve done. Each project we work on is different, and requires subtle nuances to reflect the brands that we work with. In a previous case study, we looked at Sugar Cookies and Confections, and the overall brand strategy that we developed with […]...
- June 5, 2013
- advertising, Branding, Marketing, Stategies, Uncategorized
- b2b social, brand-design, brand-reputation, branding, branding-vancouver, content-marketing, ladder-up, ladder-up-van, ladder-up-vancouver, ladderup, ladderupinc, marketing-magazine, marketing-vancouver, search-engine-marketing-vancouver, social-media-management, social-media-small-business, strategy, vancouver, vancouver-marketing
We all remember being a kid and having a teacher tell us that it’s important to have a good reputation. Well in marketing, a good reputation is more than just important, it’s everything. Each year Marketing Magazine partners with Leger to produce a survey of hundreds of Canadian brands to produce a list of who […]...
- April 9, 2013
- Articles, B2B, Marketing, Strategies
- b2b, b2b social, b2b-vancouver, brand, branding, business, campaign, content-marketing, ladder-up, ladder-up-van, ladder-up-vancouver, ladderup, ladderupinc, marketing, ROI social media, seo, set-up, social media, social-media-management, social-media-small-business, social-media-vancouver, social-meida, strategies, strategy, vancouver, vancouver-website, web-design, web-design-vancouver, website-design
Getting tired of the same old strategy? Want something new this year to propel your professional career to the next level? We take a look at the things you can be doing now to start the career that you want to have tomorrow, by having a powerful personal action plan. We’re well into the new […]...
- March 2, 2012
- Branding, Facebook, Social Media
- cover, facebook, header, image, marketing, promotions, strategy, timeline, vancouver
On March 30, 2012 your business Facebook page will get a facelift.. Facebook Timeline (you can switch to the new design now, if you like to get a jump on things). The best thing about Facebook’s Timeline is the large billboard image, your cover image, waiting to belt out your branding message. Your business can […]...