Webinar: How Companies Should Prepare for the New Anti-Spam Law
The Canadian Government will be enacting a new Anti-Spam legislation that will dramatically change the way that organizations can send electronic messages (CEM’s), including email marketing messages and text messages. There are several key changes that organizations will need to make in how they send emails, how they manage customer data, and how sales staff can correspond with potential clients.
IAPD is offering an informative webinar on how you can prepare for these laws in both the USA and Canada – presented by Angela Rodenburgh, Redwood Plastics Marketing Director and Ladder Up’s President, and Michael Grammer, Barrister & Solicitor.
This presentation will include pertinent information regarding the new anti-spam laws as well as some tips to enhance your email marketing campaigns that is compliant with these new rules:
- Provide an overview of the new Canada Anti-Spam Legislation (CASL) law which can have a hefty $10 million fine
- Explain how the Canadian regime is different from the United States’ CAN-SPAM Act
- Detail best practices to grow your distribution list, tactics to increase click-through and open rates, as well as why you should care about mobile optimization.
This webinar will be presented on Tuesday, April 8, 2014 at 10:00 a.m. CDT
Angela Rodenburgh is an effective strategist with over 12 years experience working in B2B and B2C environments specializing in branding, sales team integration, web development, and digital marketing.
Working with Redwood Plastics as the Marketing Director, she has created a magnitude of successful initiatives to help propel the company as innovative application leaders in plastic distribution.
Angela is also an active member at IAPD (International Association of Plastics), with a seat on two committees, the Environmental Committee and the Marketing Committee, as well as a participant in the Canadian Common Interest Group (CIG) and the Women in Plastic CIG. Angela is also a Red Cross volunteer, a member of the FWE and the EWomen’s Network.
Michael Grammer, Barrister & Solicitor
Mike is a corporate solicitor with over thirteen years of experience and has advised and negotiated on behalf of a myriad of clients across a broad spectrum of industries and businesses. Having worked for the law firms of Gowling Lafleur Henderson, Artindale & Partners LLP and Himelfarb Proszanski LLP, Mike is now embarked on an exciting new career path, where he is serving as what he terms “in-house consultant”, providing committed, consistent and valuable general counsel services to companies who do not require a full-time in-house lawyer.
Mike counts a debtor assistance company, energy metrics corporation, freight forwarding and logistics firm and a telecommunications and internet services provider among his serviced clients and is currently assisting a yoga business with its initial franchise setup. With an undergraduate degree in business from Western’s Richard Ivey School, Mike’s motto for his business is ‘Thinking so You can Succeed’. Mike also has participated extensively in volunteer work in the not-for-profit sector, having sat upon a number of boards as a director and will shortly be accepting a position as a board member of the Canadian Association of Marketing Professionals.