What Marketers Need To Know About New Facebook Pages

Facebook this week is beginning to roll out a new look for pages that they are promising to be more streamlined. Facebook says the changes will make it easier for people to find the information they want, and for page admins to find the tools that they use the most.

The key features of the update are:

1. Updated Page Timeline Design

The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed.

The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.

2. Easier Access To Key Admin Tools

You can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.

3. Pages To Watch

Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about.

You can read the full Facebook announcement about the changes here