Apr 21, 2015 | advertising, Facebook, Infographic
How about a global perspective when it comes to ad spending on social media? In the past, social media advertising has had an impressive growth and continues to rise as many marketers start spending advertising dollars in the social sphere. This infographic created by...
Apr 13, 2015 | B2B, B2C, Strategies
With technology taking over our day to day lives and cell phones becoming more widespread than ever across the world, we all know that more and more people are using their cell phones to find services and products within a click of a button. Did you know that...
Apr 6, 2015 | B2B, B2C, Infographic
Want a competitive benefit? Implementing a successful mobile strategy in 2015 will get you there as a recent study explained that 74% of mobile users use search engines to make a purchase. You can do this by optimizing your website for small screen devices to target...
Apr 1, 2015 | advertising, B2B, B2C, Branding
Welcome April! It’s that day of the year again when the internet gets even more unbearable than all of the other days: April Fools’. Are any of these brands fooling you? Microsoft Australia “Surface Watch”: This from Samsung “Samsung...
Mar 26, 2015 | App, B2B, B2C, Infographic
Evernote is a free cloud- based app for your smartphone and computer that stores everything and anything, like a receipt, a to do list, boarding pass, article you want to read, or even a simple typed note. When used right, Evernote is the best app with huge benefits...
Mar 23, 2015 | B2B, B2C, Events, Marketing, Webinar
Perception is Reality Webinar, presented by Angela Rodenburgh You may be missing out on making a BIG statement.Your company’s online profile is most often your first impression with potential customers and partners. As plastics professionals, we collectively need to...
Mar 21, 2015 | B2B, B2C, Infographic, Social Media
Want to double your engagement on social media? There is a simple way to do this with hashtags; those # signs you see all over Instagram, Twitter, Google+ and Facebook which allow you to tag your posts with information indicating your area of interest and let people...
Mar 10, 2015 | B2B, B2C, Content Marketing, Facebook, Infographic, LinkedIn
What are the primary uses of social media for business? Customer engagement and earned media are. By providing high quality content that is easily shareable, companies can build large active audiences on social media. Over 900 social media users were surveyed...
Feb 28, 2015 | B2B, B2C, Facebook, Infographic, Social Media, Stategies
Did you know that you should be updating all of your channels at least once per day if your using social media to drive traffic to your website, build an engaging community of customers and fans and using social media to raise awareness of your services or products. ...
