Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. If you can’t answer this question, you are in trouble. Defining a USP is important because it’s the reason you’re in business. Your business exists for a reason. No […]...
With 2017 planning just around the corner, it’s important to think about a few ways you can boost your B2B marketing efforts. Here are just a few of our favourite tricks. We’ll have more tips for you in our blog next month as well. Website If you don’t have a website, you need one. This […]...
Business to business marketing is important. After all, where would other businesses be without your service? But how do B2B brands get noticed in an online world full of B2C clutter? Simple. Here are our top tips for sharing your brand online. LinkedIn When it comes to sharing your brand on social media, LinkedIn […]...
With time at a premium we understand that no B2B marketer wants to add another social media platform and strategy to their to-do list. That being said, you should bump LinkedIn up that list – perhaps ahead of some other platforms based on your target market. Why? 80% of B2B leads were generated through LinkedIn […]...
There are times when it seems that B2B customer relationships are the ultimate closest-knit. A great B2B sales person knows their clients intimately and researches potential clients constantly. It conjures up images of meetings where needs are discussed and generational relationships are formed. For many companies this holds true. Unfortunately, sa...
Anyone who has ever sent an email and waited for a reply, click-through or phone call as a result knows that strong subject lines are essential. But how the heck do we determine what’s a great subject line, versus a so-so subject line, or an awful subject line? Fortunately, some folks at a company called […]...
With the advent of online buying and searching, there is no group of businesses harder pressed to prove their worth than distributors. Anyone can look for what they need and arrange delivery be it one item or a whole shelf-full direct from the manufacturer, so how can distributors stay alive? It’s that age-old marketing term: […]...
Blogging is an online equalizer. Given enough time and the right words (SEO), blogging can take a small business and put them ahead of their competitors in web searches – which is great when advertising and marketing dollars are far from equal. But, the biggest challenge we hear from clients is their lack of ideas […]...
We are very proud of our client, Redwood Plastics for their recent wins at the International Association of Plastics Distribution (IAPD) convention in San Diego. Not only did they take gold in the Education Circle of Champions, but they also won the Gold Marketing Excellence Award. “Redwood Plastics Corporation engaged in numerous activities that...
Did you know that in todays world, putting content at the heart of your communication strategy means success. Content marketing has become well- established technique used by both B2B AND B2C marketers. How can YOU stand out from all the noise? Content marketing is only increasing with popularity as 55% of B2B marketers and 59% […]...
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