Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. If you can’t answer this question, you are in trouble. Defining a USP is important because it’s the reason you’re in business. Your business exists for a reason. No […]...
There are times when it seems that B2B customer relationships are the ultimate closest-knit. A great B2B sales person knows their clients intimately and researches potential clients constantly. It conjures up images of meetings where needs are discussed and generational relationships are formed. For many companies this holds true. Unfortunately, sa...
Anyone who has ever sent an email and waited for a reply, click-through or phone call as a result knows that strong subject lines are essential. But how the heck do we determine what’s a great subject line, versus a so-so subject line, or an awful subject line? Fortunately, some folks at a company called […]...
On a recent trip to L.A. we were strolling the Hollywood and Highland Mall, just off Hollywood Boulevard. This is one of those malls where the stores and prices range wildly. Here you may find a Kardashian with a collection of Louis Vuitton parcels or a tourist with a recent GAP purchase shopping at the […]...
Did you know that in todays world, putting content at the heart of your communication strategy means success. Content marketing has become well- established technique used by both B2B AND B2C marketers. How can YOU stand out from all the noise? Content marketing is only increasing with popularity as 55% of B2B marketers and 59% […]...
Here is a list of my favorite digital and social media marketing quotes: 1. “Social Media is about sociology and psychology more than technology.” – Brain Solis 2. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre [&helli...
With technology taking over our day to day lives and cell phones becoming more widespread than ever across the world, we all know that more and more people are using their cell phones to find services and products within a click of a button. Did you know that Google Maps is used by 54%of all […]...
Want a competitive benefit? Implementing a successful mobile strategy in 2015 will get you there as a recent study explained that 74% of mobile users use search engines to make a purchase. You can do this by optimizing your website for small screen devices to target the mobile users and improve the user experience in […]...
Welcome April! It’s that day of the year again when the internet gets even more unbearable than all of the other days: April Fools’. Are any of these brands fooling you? Microsoft Australia “Surface Watch”: This from Samsung “Samsung Fingers”: Gmail’s “Shelfies”: Twitter’s “Twitter Helmet”: Even T...
Evernote is a free cloud- based app for your smartphone and computer that stores everything and anything, like a receipt, a to do list, boarding pass, article you want to read, or even a simple typed note. When used right, Evernote is the best app with huge benefits from it. Evernote provides a workspace that […]...
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