In the ever-evolving landscape of digital marketing, the terms ‘demand generation’ and ‘lead generation’ are often used interchangeably, yet they embody distinct strategies and goals within a business’s marketing framework. Delineating...
Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. If you can’t answer this question, you are in trouble. Defining a USP is important because it’s the...
There are times when it seems that B2B customer relationships are the ultimate closest-knit. A great B2B sales person knows their clients intimately and researches potential clients constantly. It conjures up images of meetings where needs are discussed and...
Anyone who has ever sent an email and waited for a reply, click-through or phone call as a result knows that strong subject lines are essential. But how the heck do we determine what’s a great subject line, versus a so-so subject line, or an awful subject line?...
On a recent trip to L.A. we were strolling the Hollywood and Highland Mall, just off Hollywood Boulevard. This is one of those malls where the stores and prices range wildly. Here you may find a Kardashian with a collection of Louis Vuitton parcels or a tourist with a...
Did you know that in todays world, putting content at the heart of your communication strategy means success. Content marketing has become well- established technique used by both B2B AND B2C marketers. How can YOU stand out from all the noise? Content marketing is...
