The Right Time to Hire a Marketing Agency

The Right Time to Hire a Marketing Agency

When the journey of a business reaches a crossroads of growth and expansion or a slow down in revenues, the question of whether to hire a marketing agency often comes to the forefront. Making the right decision at the right time can significantly boost a...
Sending Bulk Emails? Check for a DMARC

Sending Bulk Emails? Check for a DMARC

DMARC, standing for Domain-based Message Authentication, Reporting & Conformance, is a framework published in a domain’s public Domain Name System (DNS). It instructs receiving email servers on how to handle emails from that domain, particularly focusing on...
Demand Generation vs. Lead Generation

Demand Generation vs. Lead Generation

In the ever-evolving landscape of digital marketing, the terms ‘demand generation’ and ‘lead generation’ are often used interchangeably, yet they embody distinct strategies and goals within a business’s marketing framework. Delineating...
NLP vs NLU vs NLG

NLP vs NLU vs NLG

Natural Language Processing (NLP), Natural Language Understanding (NLU), and Natural Language Generation (NLG) are all fields within the broad spectrum of Artificial Intelligence (AI) that deal with the interaction between humans and computers through natural...
ChatGPT for Digital Marketing

ChatGPT for Digital Marketing

In today’s digital age, businesses have to keep up with the latest marketing strategies to stay ahead of their competition. One such strategy is to use artificial intelligence-powered tools like ChatGPT to enhance their digital marketing efforts. In this blog...