What Is Your USP?

What Is Your USP?

Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. If you can’t answer this question, you are in trouble. Defining a USP is important because it’s the...
Who is Generation C?

Who is Generation C?

In today’s world of marketing and advertising we hear the terms Generation X, Generation Y and Millennials thrown around a lot. As the young and upcoming generations, they tend to make up a majority of consumers and ultimately are the focus of many campaigns and...
Happy Holidays!

Happy Holidays!

As another fantastic year comes to an end, we want to wish you a happy and fun holiday season! We hope its filled with laughter, good eats and time spent with family. We look forward to 2017 and the new relationships it will bring! Thank you to all of our clients for...
With B2B – Service is KEY

With B2B – Service is KEY

There are times when it seems that B2B customer relationships are the ultimate closest-knit. A great B2B sales person knows their clients intimately and researches potential clients constantly. It conjures up images of meetings where needs are discussed and...