Is she talking to herself? Nope, who types anymore! (insert eye roll) Whether you are using this feature on your smartphone or not, you’re likely overhearing the conversations. “Alexa, play music” or “Okay Google” can be overheard just...
Below you will find a comprehensive list of the different on page SEO factors we evaluate during an audit. Why they are important, what data we’re looking for and how these factors can will be improved for better search ranking. Additionally, when Ladder Up performs...
Yes, you read that right. It’s no secret that team morale and performance go hand in hand. Investing time into your sales team can provide endless benefits. When you have a network of inside and outside sales representatives for your business, everyone is...
As predicted by many in 2016, chat bots are staring to become more and more popular on both social media and as a feature on websites. It all comes down to ease of use. Consumers want the convenience of being able to get the help they need from the comfort of their...
What is content mapping and why do you need to consider it as part of your online strategy? Content mapping is a way to ensure all of your content is in line with your strategy and is working towards a specific goal. The main advantage of creating a content map is...
The most difficult part of creating a content strategy might just be sticking to it. We have all been there. You’ve done all the research and created a solid plan for what you want to share with your audience, except when it comes to executing and creating your...
Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. If you can’t answer this question, you are in trouble. Defining a USP is important because it’s the...
In today’s world of marketing and advertising we hear the terms Generation X, Generation Y and Millennials thrown around a lot. As the young and upcoming generations, they tend to make up a majority of consumers and ultimately are the focus of many campaigns and...
As another fantastic year comes to an end, we want to wish you a happy and fun holiday season! We hope its filled with laughter, good eats and time spent with family. We look forward to 2017 and the new relationships it will bring! Thank you to all of our clients for...
It’s not enough to just be online, it’s important that you are seen. So what are the best ways to ensure your ideal customers see you? Here’s our top 4 tips. Reuse, Reduce, Recycle You have already posted great content on your blog. You’ve taken the time and energy...
