Business to business marketing is important. After all, where would other businesses be without your service? But how do B2B brands get noticed in an online world full of B2C clutter? Simple. Here are our top tips for sharing your brand online.
When it comes to sharing your brand on social media, LinkedIn is the place for businesses to be. This professional networking site allows you to find and nurture qualified leads. This platform is best suited to sharing business content and information, join relevant groups that are either related to your industry or where your key audience might ‘hang out.’
When it comes to digital marketing, content is king but videos rule the kingdom. Not only is this the most popular form of digesting information online, but it also allows you to build engagement with your key audience. This is the simplest way for you to show how others are using your product or service, showcase testimonials from clients, interviews and much more. Videos can be short and sweet and in fact, those are the ones that do the best.
Webinars are relatively easy and inexpensive to run. This is a simple yet effective way to get current and prospective clients to learn about your products or services in a timely fashion. This is also a great way to get people to raise their proverbial hands to show interest in your products or services and will allow you to build a warm lead list and run a retargeting campaign for these visitors. Live webinars are a great way to engage with your audience, answering any potential questions they might have or sharing news or special promotions with them as well. Webinars shouldn’t be longer than 30 to 60 minutes and is a great way to open communication channels.
- Content Marketing
Content marketing is all about sharing information with your current customers and future customers. Building your online community and creating a real desire for the information you have to share. It’s important to provide real value to your audience – this includes sharing information that is relevant to your industry, news and updates, promotions and more. Ensure your content is original, useful and helpful. Don’t forget to share your content through your social media channels as well as your newsletters. Let people know that new content is available.