Digital Ads With massive stay at home orders came massive stay at home purchasing. Buyers who had never before purchased online have become avid online shoppers. This change in shopping habit will drive the digital ad spend for 2021. According to a recent survey by Forbes “digital media ad spend will continue to grow at […]...
Your website traffic is down, your inbound leads are down and your sales representatives can’t visit customers! We’re all in uncharted waters but now is the time to be strategic and stay positive! Here are some immediate ways to pivot your marketing so you come out of this ahead. “Companies that raised ad budgets during […]...
International Women’s Day 2020 International Women’s Day gives us a collective opportunity to focus on the diverse and critical issues of diversity, equality, and gender balance in both our professional and personal lives. We are truly blessed and yet challenged to live in a time when understanding and acceptance of true gender equality...
Marketers will continue to become more strategic. Companies — especially those expanding their use of influencer campaigns — are reevaluating their resources. Many brands that have relied solely on internal staff are beginning to access outside agencies for help with strategic planning, finding and managing niche influencers, running hi...
The most difficult part of creating a content strategy might just be sticking to it. We have all been there. You’ve done all the research and created a solid plan for what you want to share with your audience, except when it comes to executing and creating your content calendar, you keep hesitating. If you’re […]...
Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. If you can’t answer this question, you are in trouble. Defining a USP is important because it’s the reason you’re in business. Your business exists for a reason. No […]...
In today’s world of marketing and advertising we hear the terms Generation X, Generation Y and Millennials thrown around a lot. As the young and upcoming generations, they tend to make up a majority of consumers and ultimately are the focus of many campaigns and marketing efforts. It makes sense to market to the next […]...
It’s not enough to just be online, it’s important that you are seen. So what are the best ways to ensure your ideal customers see you? Here’s our top 4 tips. Reuse, Reduce, Recycle You have already posted great content on your blog. You’ve taken the time and energy and shared some of your top […]...
With 2017 planning just around the corner, it’s important to think about a few ways you can boost your B2B marketing efforts. Here are just a few of our favourite tricks. We’ll have more tips for you in our blog next month as well. Website If you don’t have a website, you need one. This […]...
Business to business marketing is important. After all, where would other businesses be without your service? But how do B2B brands get noticed in an online world full of B2C clutter? Simple. Here are our top tips for sharing your brand online. LinkedIn When it comes to sharing your brand on social media, LinkedIn […]...
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