Social media has evolved into a powerful tool that goes beyond just connecting with friends and family. For B2B businesses, social media platforms can be used strategically to gather valuable information that can inform business decisions and keep a close eye on what...
Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. If you can’t answer this question, you are in trouble. Defining a USP is important because it’s the...
With 2017 planning just around the corner, it’s important to think about a few ways you can boost your B2B marketing efforts. Here are just a few of our favourite tricks. We’ll have more tips for you in our blog next month as well. Website If you don’t have a website,...
Business to business marketing is important. After all, where would other businesses be without your service? But how do B2B brands get noticed in an online world full of B2C clutter? Simple. Here are our top tips for sharing your brand online. LinkedIn When it...
With time at a premium we understand that no B2B marketer wants to add another social media platform and strategy to their to-do list. That being said, you should bump LinkedIn up that list – perhaps ahead of some other platforms based on your target market....
There are times when it seems that B2B customer relationships are the ultimate closest-knit. A great B2B sales person knows their clients intimately and researches potential clients constantly. It conjures up images of meetings where needs are discussed and...
