Want a competitive benefit? Implementing a successful mobile strategy in 2015 will get you there as a recent study explained that 74% of mobile users use search engines to make a purchase.
You can do this by optimizing your website for small screen devices to target the mobile users and improve the user experience in mobile devices.
These following 3 configurations can be used when developing the mobile website:
- Responsive Web Design– Responsive design can serve the same HTML on the same URL according to device’s screen size. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.
- Dynamic Serving– In this approach website where the server responds with different HTML (and CSS) on the same URL depending on the user agent requesting the page.
- Separate URLs– In this method different URLs are being served to users. It means that both desktop and mobile versions are being developed for a website and being served to the user according to their device. A common setup would be pages on www.example.com serving desktop users with corresponding pages served on m.example.com for mobile users.
Google’s big update on April 21 that will reward mobile-friendly pages is coming. If you’re not mobile-friendly, you could find some ranking drops. Want to know how to prepare? The team at Nine Hertz have created an infographic exclusively for Instantshift with lots of helpful mobile SEO mistakes and recommended advice. What are your thoughts about these Google changes coming?
