Perception is Reality Webinar, presented by Angela Rodenburgh
You may be missing out on making a BIG statement.Your company’s online profile is most often your first impression with potential customers and partners. As plastics professionals, we collectively need to promote our dynamic industry and become influencers on the variety of online platforms available. We need to optimally promote industrial plastics as a superior, inventive material to increase demand as well as to attract the best talent.
In this presentation, we will discuss:
Research and tracking your customers
How marketing creates leads
Why you should invest in your online presence
Global internet advertising trends
Internet/mobile users worldwide
Why bother with mobile?
Content marketing vs. content sales
Marketing technology landscape
The social media effect
Top social platforms for 2015
Ecommerce by the numbers
Ecommerce trends for 2015
The evolution of retail logistics
Tactics used by B2B marketers
This presentation took place on Friday, April 10 at 10:00 a.m. CDT / 11:00 a.m. EDT. Angela Rodenburgh, marketing director for Redwood Plastics Corporation, A Member of Prisma Plastics International Inc., will give the presentation.
Who Should Attend: Anyone who has a LinkedIn profile and/or a website and wants to increase their reach online will benefit from this presentation.
About Angela Rodenburgh: Angela has more than 12 years’ experience working in B2B and B2C environments specializing in branding, sales team integration, web development and digital marketing. Working as the Marketing Director for Redwood Plastics Corporation, A Member of Prisma Plastics International Inc., she has created many successful initiatives to help propel the company as innovative application leaders in plastic distribution. Angela is an active member at IAPD, volunteering on both the Environmental Committee and the Marketing Committee, as well as is a participant in the Canadian Common Interest Group and Women in Plastics. Furthermore, Angela runs a successful marketing agency, Ladder Up Inc. and an online sugar cookie bakery, Sugar Cookies and Confections, out of Vancouver, B.C.
To Register: Login to your IAPD account below. If you do not have an IAPD account, you will need to create an account below and login to register for this webinar. All IAPD members and nonmembers can create an IAPD account. Once registered, you will receive an email confirmation from Go To Webinar with the call-in details. If you do not receive the email confirmation, please contact IAPD staff.
