DMARC, standing for Domain-based Message Authentication, Reporting & Conformance, is a framework published in a domain’s public Domain Name System (DNS). It instructs receiving email servers on how to handle emails from that domain, particularly focusing on...
Anyone who has ever sent an email and waited for a reply, click-through or phone call as a result knows that strong subject lines are essential. But how the heck do we determine what’s a great subject line, versus a so-so subject line, or an awful subject line?...
