With time at a premium we understand that no B2B marketer wants to add another social media platform and strategy to their to-do list. That being said, you should bump LinkedIn up that list – perhaps ahead of some other platforms based on your target market....
Website redesigns are a part of business. Whether it’s every couple of years or more frequently, styles change and so should your site. But, when that time comes, you don’t want to lose the traction you’ve gained with your SEO (search engine...
Anyone who has ever sent an email and waited for a reply, click-through or phone call as a result knows that strong subject lines are essential. But how the heck do we determine what’s a great subject line, versus a so-so subject line, or an awful subject line?...
Did you know that in todays world, putting content at the heart of your communication strategy means success. Content marketing has become well- established technique used by both B2B AND B2C marketers. How can YOU stand out from all the noise? Content marketing is...
What are the primary uses of social media for business? Customer engagement and earned media are. By providing high quality content that is easily shareable, companies can build large active audiences on social media. Over 900 social media users were surveyed...
Roasted strawberry buttermilk. Goat cheese with cherries. Bourbon with toasted butter pecans. These are just some of the mouth-watering ice cream flavors that dessert aficionados across the country can enjoy, thanks to culinary entrepreneur Jeni Britton Bauer. Jeni...
