Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. If you can’t answer this question, you are in trouble. Defining a USP is important because it’s the...
With 2017 planning just around the corner, it’s important to think about a few ways you can boost your B2B marketing efforts. Here are just a few of our favourite tricks. We’ll have more tips for you in our blog next month as well. Website If you don’t have a website,...
Business to business marketing is important. After all, where would other businesses be without your service? But how do B2B brands get noticed in an online world full of B2C clutter? Simple. Here are our top tips for sharing your brand online. LinkedIn When it...
On a recent trip to L.A. we were strolling the Hollywood and Highland Mall, just off Hollywood Boulevard. This is one of those malls where the stores and prices range wildly. Here you may find a Kardashian with a collection of Louis Vuitton parcels or a tourist with a...
