There are times when it seems that B2B customer relationships are the ultimate closest-knit. A great B2B sales person knows their clients intimately and researches potential clients constantly. It conjures up images of meetings where needs are discussed and...
Anyone who has ever sent an email and waited for a reply, click-through or phone call as a result knows that strong subject lines are essential. But how the heck do we determine what’s a great subject line, versus a so-so subject line, or an awful subject line?...
We are very proud of our client, Redwood Plastics for their recent wins at the International Association of Plastics Distribution (IAPD) convention in San Diego. Not only did they take gold in the Education Circle of Champions, but they also won the Gold Marketing...
On a recent trip to L.A. we were strolling the Hollywood and Highland Mall, just off Hollywood Boulevard. This is one of those malls where the stores and prices range wildly. Here you may find a Kardashian with a collection of Louis Vuitton parcels or a tourist with a...
Roasted strawberry buttermilk. Goat cheese with cherries. Bourbon with toasted butter pecans. These are just some of the mouth-watering ice cream flavors that dessert aficionados across the country can enjoy, thanks to culinary entrepreneur Jeni Britton Bauer. Jeni...