In today’s world of marketing and advertising we hear the terms Generation X, Generation Y and Millennials thrown around a lot. As the young and upcoming generations, they tend to make up a majority of consumers and ultimately are the focus of many campaigns and...
Business to business marketing is important. After all, where would other businesses be without your service? But how do B2B brands get noticed in an online world full of B2C clutter? Simple. Here are our top tips for sharing your brand online. LinkedIn When it...
Anyone who has ever sent an email and waited for a reply, click-through or phone call as a result knows that strong subject lines are essential. But how the heck do we determine what’s a great subject line, versus a so-so subject line, or an awful subject line?...
On a recent trip to L.A. we were strolling the Hollywood and Highland Mall, just off Hollywood Boulevard. This is one of those malls where the stores and prices range wildly. Here you may find a Kardashian with a collection of Louis Vuitton parcels or a tourist with a...
How about a global perspective when it comes to ad spending on social media? In the past, social media advertising has had an impressive growth and continues to rise as many marketers start spending advertising dollars in the social sphere. This infographic created by...
Welcome April! It’s that day of the year again when the internet gets even more unbearable than all of the other days: April Fools’. Are any of these brands fooling you? Microsoft Australia “Surface Watch”: This from Samsung “Samsung...
