With time at a premium we understand that no B2B marketer wants to add another social media platform and strategy to their to-do list. That being said, you should bump LinkedIn up that list – perhaps ahead of some other platforms based on your target market....
Anyone who has ever sent an email and waited for a reply, click-through or phone call as a result knows that strong subject lines are essential. But how the heck do we determine what’s a great subject line, versus a so-so subject line, or an awful subject line?...
Blogging is an online equalizer. Given enough time and the right words (SEO), blogging can take a small business and put them ahead of their competitors in web searches – which is great when advertising and marketing dollars are far from equal. But, the biggest...
The power of social media offers a huge opportunity for B2B marketers to reach their clients. Studies show that we are still influenced most by our peers at work, making buying and marketing decisions heavily influenced by what one’s peers or coworkers are...
Roasted strawberry buttermilk. Goat cheese with cherries. Bourbon with toasted butter pecans. These are just some of the mouth-watering ice cream flavors that dessert aficionados across the country can enjoy, thanks to culinary entrepreneur Jeni Britton Bauer. Jeni...