With 2017 planning just around the corner, it’s important to think about a few ways you can boost your B2B marketing efforts. Here are just a few of our favourite tricks. We’ll have more tips for you in our blog next month as well. Website If you don’t have a website, you need one. This […]...
With time at a premium we understand that no B2B marketer wants to add another social media platform and strategy to their to-do list. That being said, you should bump LinkedIn up that list – perhaps ahead of some other platforms based on your target market. Why? 80% of B2B leads were generated through LinkedIn […]...
Anyone who has ever sent an email and waited for a reply, click-through or phone call as a result knows that strong subject lines are essential. But how the heck do we determine what’s a great subject line, versus a so-so subject line, or an awful subject line? Fortunately, some folks at a company called […]...
Blogging is an online equalizer. Given enough time and the right words (SEO), blogging can take a small business and put them ahead of their competitors in web searches – which is great when advertising and marketing dollars are far from equal. But, the biggest challenge we hear from clients is their lack of ideas […]...
Here is a list of my favorite digital and social media marketing quotes: 1. “Social Media is about sociology and psychology more than technology.” – Brain Solis 2. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre [&helli...
What are the primary uses of social media for business? Customer engagement and earned media are. By providing high quality content that is easily shareable, companies can build large active audiences on social media. Over 900 social media users were surveyed by Fractl and Buzzstream to find out why users unfollow, and what behaviors companies ...
Did you know that you should be updating all of your channels at least once per day if your using social media to drive traffic to your website, build an engaging community of customers and fans and using social media to raise awareness of your services or products. However, not all social networks are the […]...
The power of social media offers a huge opportunity for B2B marketers to reach their clients. Studies show that we are still influenced most by our peers at work, making buying and marketing decisions heavily influenced by what one’s peers or coworkers are saying online. This means that social channels where we interact with our […]...
Roasted strawberry buttermilk. Goat cheese with cherries. Bourbon with toasted butter pecans. These are just some of the mouth-watering ice cream flavors that dessert aficionados across the country can enjoy, thanks to culinary entrepreneur Jeni Britton Bauer. Jeni dropped out of art school in the mid ’90s to follow her passion for making ice cre...
Harkness Industries is a full service manufacturing company offering prototyping, tool design, plastic and urethane molding, finishing, and packaging. As a women-owned small business, Harness Industries has earned a reputation as one of the industry’s most customer-responsive suppliers. With their most valued asset being their customer, Harkn...
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