The most difficult part of creating a content strategy might just be sticking to it. We have all been there. You’ve done all the research and created a solid plan for what you want to share with your audience, except when it comes to executing and creating your...
Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. If you can’t answer this question, you are in trouble. Defining a USP is important because it’s the...
In today’s world of marketing and advertising we hear the terms Generation X, Generation Y and Millennials thrown around a lot. As the young and upcoming generations, they tend to make up a majority of consumers and ultimately are the focus of many campaigns and...
It’s not enough to just be online, it’s important that you are seen. So what are the best ways to ensure your ideal customers see you? Here’s our top 4 tips. Reuse, Reduce, Recycle You have already posted great content on your blog. You’ve taken the time and energy...
With 2017 planning just around the corner, it’s important to think about a few ways you can boost your B2B marketing efforts. Here are just a few of our favourite tricks. We’ll have more tips for you in our blog next month as well. Website If you don’t have a website,...
Business to business marketing is important. After all, where would other businesses be without your service? But how do B2B brands get noticed in an online world full of B2C clutter? Simple. Here are our top tips for sharing your brand online. LinkedIn When it...
